In September of 2018, Volkswagen announced that it would cease the production of its classic Beetle in July of 2019 after three generations and over nearly seven decades of production. This decision comes as the carmaker wants to turn its focus to producing mass-market electric vehicles and larger family-oriented cars.
The iconic car was first developed in Germany in 1938 and went on to become a symbol of the USA hippie culture in the 60s. Two decades after U.S. sales were suspended, the company revamped its signature body style with the production of the "New Beetle," which was complete with a built-in flower vase. Once again the car was updated with a more modern, sporty body style in 2012.
To celebrate the Beetle’s history, two special edition models will join the lineup for its 2019 model year, the Final Edition SE and Final Edition SEL. To send the Beetle off in style, these models will include exclusive equipment and unique, high-end elements. The designers also drew inspiration from the first-generation Beetle’s final run in Mexico, where the vehicle is currently assembled. Prices for the 2019 Beetle Final Edition coupe starts at $23,045 for SE models and $25,995 for SEL models. The Beetle Convertible Final Edition prices start at $27,295 for SE models and $29,995 for SEL models.
"Never say never," Hinrich Woebcken, the chief executive officer of Volkswagen Group of America, said in a statement. Woebcken didn't rule out a future Beetle production as the company has taken a similar move with its other iconic vehicle, the VW Bus, which the company decided to revamp in 2017.
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