Celebrating the 10th Anniversary of the Saab 9-5 New Generation
Although Saabs are no longer being produced, we’d like to say happy 10th birthday to the New Generation (NG) of Saab 9-5 cars!
There was a surreal vibe circulating the Saab Car Museum Festival in Trollhättan, Sweden, this summer on June 7, 2019. The Saab community is a close-knit group as you probably know already, but at this year’s gathering in Trollhättan, we saw a record number of Saab 9-5 NG vehicles and enthusiasts in attendance. The unprecedented volume of Saab 9-5 NGs at the Museum prompted event coordinators to arrange an iconic photoshoot featuring all of the vehicles in one frame. There was a sense of comradery felt by all in attendance, and it was truly amazing.
The Start of a New Generation
The second generation of Saab 9-5s made its first public appearance in the year 2009 at the Frankfurt International Motor Show in Germany, and they hit the market for the first time in early 2010. At the time, this was the most technologically-advanced Saab on the road, featuring a Scandanavian design theme, a driver-focused cabin, and several other features that were not yet standard in Saabs. Many of these flagship features pale in comparison to what is now available today, but the new generation of Saab 9-5s was still impressive nonetheless.
Saab’s Top-of-the-Line Luxury Contender
The Saab 9-5 NG was engineered to be a major competitor in the luxury market segment of automobiles, and the automobile company’s stated goal was to challenge premium-class automobile standards with the new model. Saab’s leadership was very pleased with the result of their company’s efforts, and Saab enthusiasts still appreciate the 9-5 NG’s seemingly evergreen appeal to this day. So much so, in fact, that they attended the Saab Car Museum Festival in record numbers this year, as mentioned earlier.
“We have created an advanced and very distinctive product by leveraging the power of our roots in key areas, such as progressive Scandinavian design, sporty driving, and responsible performance. The new Saab 9-5 delivers in all these respects, as will every future product from Saab." -Saab's Managing Director, Jan-Åke Jonsson
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